Business is a very competitive industry with many players. A business card is one of the most utilized marketing tool in the business world.
Your intention as a business person is to engage with a potential customer with the first contact.
A well designed, simple to understand business card will make you stand out and get noticed. Networking in business is key, and a good business card effectively sets you on that path by helping you launch conversations and spur relationships with potential partners or clients.
With that in mind, here are 10 best tips for designing a perfect business card that sets you apart from the pack;
1. Start with a purpose
Having a purpose for your business card will help you identify the goal you would like to achieve with the card. It is important to think through first what sort of message you want to convey to the business card holder. You obviously want to leave people with a lasting impression of you, thus you cannot take chances by putting too much or too little on your business card making you less memorable. Just keep the information short, simple and precise making sure the person holding the business card makes sense of the services offered by the business.
2. Cover your bases
Leaving off important information is one of the gravest mistakes people make as they design their business cards. Some of the most essential information to display on your business card include; your name, job title, company name, logo, website, email address and phone number. Include all this making sure that you do not cram too much information on the card.
3. Business card size and Color
Before you begin the design process, decide on the business card printer and find out the size of their cards and their supported file types. The standard card size is 85mm x 55mm though there are many other sizes available. Always ensure that you take bleed into account by keeping the key information at least 5mm from the trim edge. Further, ensure your images use at least 300 dpi for a high image quality. For the color mode, its advisable to use CMYK( Cyan, Magenta,Yellow and Black-known as Key as opposed to RGB. CMYK is a phenomenal color model that masks colors on light or white background reducing the amount of light that is reflected by the paper.
The text that appears on your business card should be easy to read. People should not strain to read your name or web address. Your text should be at least 8 pt and in a bold, readable font.
5. Be creative
You would like your business card to remain memorable. Get creative with your card by adding some visual appeal or catchy phrase to make it unforgettable. Make the card to stand out while maintaining the professional image of the business.
6. Maintain simplicity
The power of simplicity should never be underestimated. Don’t clutter the card with too much information or make it too flashy. Avoid putting too many images and different fonts such that the business card appears too busy. If you have a lot of information you want to be put in the card, utilize both sides.
7. Avoid common mistakes
While designing business cards, there is need to look out of some of the common mistakes made. Avoid using borders on your business cards designs as they most likely will have unequal edges after cutting. Although most printers have a margin of error for cutting your business cards, some variance is expected in the area where the blade normally falls. Moreso, typing errors are a no-no in a business card. This represents the business in a very bad light thus should be avoided by all means.
8. Use special finishes
Make your business card more vibrant by putting some touch of special finishes. It will add elegance and style to the business card. In the case that you are worried about a black and white card appearing boring, make it pop by embossing the words. By embossing, you can create a more lasting impression with your card with a raised 3D effect. Thermography can also be used to give a shiny print that makes the card more appealing.
9. Use different materials
You do not need to always print your business card on card stock. Go the extra mile and make your card from different materials like plastics, metal, wood, slate making it simply unforgettable.
10. Make it more useful
To keep your business card from being discarded on the first chance people get, make it work as more than a card. Use creative designs to make it more useful and make people want to hold on it a little longer.