10 Tips to a Perfect Business Card

Business is a very competitive industry with many players. A business card is one of the most utilized marketing tool in the business world.

Your intention as a business person is to engage with a potential customer with the first contact.

A well designed, simple to understand business card will make you stand out and get noticed. Networking in business is key, and a good business card effectively sets you on that path by helping you launch conversations and spur relationships with potential partners or clients.

With that in mind, here are 10 best tips for designing a perfect business card that sets you apart from the pack;

1. Start with a purpose

Having a purpose for your business card will help you identify the goal you would like to achieve with the card. It is important to think through first what sort of message you want to convey to the business card holder. You obviously want to leave people with a lasting impression of you, thus you cannot take chances by putting too much or too little on your business card making you less memorable. Just keep the information short, simple and precise making sure the person holding the business card makes sense of the services offered by the business.

2. Cover your bases

Leaving off important information is one of the gravest mistakes people make as they design their business cards. Some of the most essential information to display on your business card include; your name, job title, company name, logo, website, email address and phone number. Include all this making sure that you do not cram too much information on the card.

3. Business card size and Color

Before you begin the design process, decide on the business card printer and find out the size of their cards and their supported file types. The standard card size is 85mm x 55mm though there are many other sizes available. Always ensure that you take bleed into account by keeping the key information at least 5mm from the trim edge. Further, ensure your images use at least 300 dpi for a high image quality. For the color mode, its advisable to use CMYK( Cyan, Magenta,Yellow and Black-known as Key as opposed to RGB. CMYK is a phenomenal color model that masks colors on light or white background reducing the amount of light that is reflected by the paper.

4. Readability

The text that appears on your business card should be easy to read. People should not strain to read your name or web address. Your text should be at least 8 pt and in a bold, readable font.

5. Be creative

You would like your business card to remain memorable. Get creative with your card by adding some visual appeal or catchy phrase to make it unforgettable. Make the card to stand out while maintaining the professional image of the business.

6. Maintain simplicity

The power of simplicity should never be underestimated. Don’t clutter the card with too much information or make it too flashy. Avoid putting too many images and different fonts such that the business card appears too busy. If you have a lot of information you want to be put in the card, utilize both sides.

7. Avoid common mistakes

While designing business cards, there is need to look out of some of the common mistakes made. Avoid using borders on your business cards designs as they most likely will have unequal edges after cutting. Although most printers have a margin of error for cutting your business cards, some variance is expected in the area where the blade normally falls. Moreso, typing errors are a no-no in a business card. This represents the business in a very bad light thus should be avoided by all means.

8. Use special finishes

Make your business card more vibrant by putting some touch of special finishes. It will add elegance and style to the business card. In the case that you are worried about a black and white card appearing boring, make it pop by embossing the words. By embossing, you can create a more lasting impression with your card with a raised 3D effect. Thermography can also be used to give a shiny print that makes the card more appealing.

9. Use different materials

You do not need to always print your business card on card stock. Go the extra mile and make your card from different materials like plastics, metal, wood, slate making it simply unforgettable.

10. Make it more useful

To keep your business card from being discarded on the first chance people get, make it work as more than a card. Use creative designs to make it more useful and make people want to hold on it a little longer.

 

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Mike is a skilled and experienced consultant specializing in WordPress website development and marketing committed to making your business/company more successful by offering you a personal service with honesty and integrity.

8 thoughts on “10 Tips to a Perfect Business Card

  1. JOHN SMITH

    The actual requirement regarding plastic business cards is definitely going up due to overall flexibility and volume of benefits associated with their use. Some sort of credit card is used to promote and selling small business solutions.

  2. Shad Morris

    It makes a lot of sense that your business card should be easy to read. It would be bad to give someone your card, and have them not be able to read it. I have always wanted to design my own card, and your article was very helpful with it.

  3. John

    I think the article makes a good point about how you should maintain simplicity. As a consumer, I am more apt to pay attention to a business card that adheres to a simple, professional layout that isn’t cluttered or over the top. If I were trying to promote my business, I’d stick to the article’s suggestion to keep it simple when going with my business card printing.

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