We all know that postcard mailings have gotten a bad rap over the last few years or so.
Most peoples complaints usually consist of high cost, low return rate or direct mail just doesn’t work.
However, me being in the print and direct mail industry I see the other side as well. Business owners big and small live and thrive on the value and return of direct mail.
By just understanding the dynamics of how direct mail works, you can turn a struggling business into a thriving business within days.
So let’s stop yacking and let’s get to work.