Why Oversized Postcards Make A Difference

We all know that postcard mailings have gotten a bad rap over the last few years or so.

Most peoples complaints usually consist of high cost, low return rate or direct mail just doesn’t work.

However, me being in the print and direct mail industry I see the other side as well. Business owners big and small live and thrive by the value and effects of direct mail.

By just understanding the dynamics of how direct mail works, you can turn a struggling business into a thriving business within days.

So let’s stop yacking and let’s get to work.

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Preparing your art file for printing with InDesign

The best way to send your designs to a local printer is by packaging it with InDesign.

I AM GOING TO WALK YOU THROUGH A FEW STEPS TO HELP YOU CREATE A SOLID WORKFLOW FOR PREPARING YOUR ARTWORK FOR YOUR PRINTER.

The first step of course, if it’s not designed within InDesign is to import it into InDesign. There are a few things that printers love about using InDesign as the final process of preparing your artwork.

When setting up your canvas make sure that the bleed is set appropriately. Once you have your design ready to go on your canvas follow these steps.

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Send a Thank You postcard to your customers

Thank You postcards are priceless in optimizing the connection between your business and customers. They help your business to stand out among your valued customers and bolster long-term loyalty if they are well designed – unlike other marketing strategies that may be regarded as ‘noise’ by your clients.

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Adding Bleed To Indesign Document

How to add bleed to an InDesign document for printing

Starting off with a new document we are prompt with some options.

Adding Bleed to InDesign

The new document panel is going to be the easiest and quickest place to add bleed to your design.

When it comes to bleed, your two bottom options on the panel are going to need to be set.

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Raster Images vs. Vector Graphics

Raster Images vs. Vector Graphics

Raster images are made up of thousands of pixels that are together in a grid known as a bitmap.
These pixels form an image, and it is these images that are used in digital photographs and images that have been scanned into a computer. JPEG, GIF, and TIFF are ubiquitous among a host of raster formats.

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