The Printed Catalog
When you create clients retention and loyalty to your brand, the business thrives: the dream of every business owner.
In this age of digital media, where customers are plugged in, tuned out and engaging in high-speed comparison, the traditional print catalogs are costly, unresponsive and old-school, right?
So, why are eCommerce considering the catalog at a rapid clip?
As a Business owner, you are facing the need to keep your business competitive and growing, right?
Well, it is always critical to seek the help of experts in the traditional direct marketing space to get a terrestrial road map.
You have realized that a high quality, color printed pieces are powerful and often necessary initial blow in a punch contact strategy.
Printed catalogs can allow you to tell a full story about your products and services in a way that you might be strangling to do online.
In other words, catalog customers tend to spend more and are the best customers overall.
Is catalog helpful for a B2B service company?
Creating client retention’s and loyalty can be done perfectly through printed magazines, but the approach may differ if you are dealing with a B2B audience.
For instance, B2B customers tend to buy more and stay with you longer when you build rewarding and recognizing elements in their buying experiences, keep on going, liked communication, channel integration, including interactive elements and targeted elements to your catalogs.
How would my business benefit by sending printed catalogs to current customers?
The person you must know is your current customers.
If you focus your contents to helping customers solve their problems, your catalogs will become a value to your readers.
Of course, if your marketing content becomes a value to your customers, your business will always beat the competition and ends up on top.
Catalogs remain the highest-quality, most visually-alluring channel to present products or services, capture audience, creating an inspirational lifestyle, and generating a solid customer retention and loyalty.
They have a distinctive advantage of photography, use of models, size, paper and printing quality as well as share of customer attention.
In fact, printed catalogs or magazines are the best way to create client retention and loyalty to your brand, and a professional way to reach brick and motor audience.
What to include in your business printed magazine
The idea behind your printed magazine is to raise awareness and sales for your products or services.
Therefore, if the catalogs are not increasing sales and not adding any value to you or your customers, they will be of no use.
Here are some of the things to consider when creating catalogs for your business:
- People are your customers, so use your new catalogs to show that you care about solving their problems
- Focus on the strong points of your business and how you can use your skills within your industry solve the problems of your customers
- You should not compete with other catalogs, just attract the attention of your audience with the message you want to get across
- Stay away for sale pitch contents: even though making sales is your main goal, just remember, the more advertising it appears, the less value it will offer to your audience
- Offer the solutions and answers to the questions that your customers may ask
- Let your readers become more knowledgeable within your industry, so that they can make less mistakes and better decisions. This is because People are not interested in receiving advertisements and they don’t mind about your products or services
Keep your printed magazine professional
Creating a compelling content is a key factor in the success of your printed catalogs.
Strive for a voice that expresses expertise in a warm manner like software consultant or adviser on telecommunication needs.
Stay true and focused on the end goals of your business.
If you don’t have a quality writer in your company, it is a good idea to outsource help. Lack of quality content and bad copy can kill your catalog marketing campaign before it gets off the ground.
Besides, the template layout must be as professional as it sounds.
Hire an experienced graphic designer to create a professional template layout.
However, don’t spend much of your time on the cover, focusing only on getting your audience to open the catalog: no one will read if the content is poor quality.
Like online marketing is here to stay, don’t forget that printed magazine plays a significant role in your overall content marketing mix.