EDDM and its major benefits
Though we are living in a digital world, direct mail is still very relevant as it enables businesses to connect with clients in a fast, affordable and effective manner.
Every door direct mail (EDDM) is a U.S. Postal Service program that markets businesses to every door in the neighborhood without the need for a mailing list.
With Every Door Direct Mail (EDDM), businesses can easily reach the customers that matter most, and these are those staying within the local neighborhood.
Research suggests that 80% of a consumer’s disposable income is spent on businesses located within 10 miles of their homes.
Marketing using EDDM service is a sure way to get everyone in the neighborhood aware of my business without the need of rolling out a big marketing budget.
EDDM is ideal for any business whether it’s a bank, pizza joint, supermarket or any other type of local business.
The fact that my business relies on local customers to generate sales, going the EDDM way to get my local marketing efforts to a smart and successful start, seems like a reasonable thing to do.
What makes EDDM perfect for your business?
It is important for small business to make use of the EDDM service for marketing as it offers many benefits. The benefits include;
Local marketing has never been made so affordable as with the use of EDDM.
EDDM is a very cheap and economical option for many small businesses. The design and the general layout of the brochures and flyers can be internally produced by the company so as to save on costs and focus on how to deliver the postcards.
EDDM also offers a low postage rate of as little as $.175 cents which makes it incredibly affordable for businesses to implement a local-targeted, promotional marketing campaign.
No mailing lists are required
Many times am forced to purchase a mailing list to reach out to homes near my neighborhood.
With EDDM however, the process is simple. The mail carrier takes the message to every household along the route with no specific addresses needed.
With EDDM, I can saturate an entire neighborhood with my business, and the mailing gets directly into the homes and hands of the consumers.
All that is required is for me to identify the carrier routes, control the dropping date and the USPS will deliver directly to every door on that route.
No postal limits
Direct mailing will normally involve the purchasing of a postal limit that can cost a business a significant amount to just open the account.
With EDDM, mailings within a quantity of 200-5,000 pieces will not require the purchasing of a postal permit. The USPS gives a certain EDDM permit that a client can add to their mailer pieces.
This special EDDM permit will ensure that the postcards are not mailed together with the mass mailings. It goes a long way in saving costs and time for my business.
Reasonable mailing size
A larger flat is required for the EDDM mailer. A piece should be larger than 5.875×11.5 inches but not larger than 12×15 inches.
Therefore, Every door direct mail offers a flexible range of sizes making it appropriate for anything, from a quick sales announcement to a detailed product story.
It is therefore targeted to meet the specific marketing needs of a business.
Plenty of space for a business message
With EDDM am only needed to leave a small space for the EDDM indicia, endorsement and an address including general local information.
The rest of the space can include coupons, event calendars, maps or anything that will help bring customers to my door.
Whether the marketing message seeks to promote sales and events, announce grand openings or even send coupons and special offers to customers, there is plenty of space to include all this.
EDDM provides affordable marketing for my business. With EDDM I can save money on print costs, postage or acquiring mailing lists.
By staying local, am able to cut down on costs further as I do not have to send mails to longer distances which consumes more money and time.
Advertising can be very expensive especially for small business.
Through the use of EDDM however, it’s evident that a business whether large or small can effectively reach a huge number of potential customers without having to spend a lot of money using alternative methods of advertising.